I started reading Lisa Oven's "Hockey and High Heels" with hopes that it would be THE HOCKEY BOOK that spoke to the wishes and dreams of Hloggers worldwide. Instead, it turned out the be more like Hockey as Written By The Shallow Bimbos You Hated in High School.
Ovens starts off by declaring her good intentions-following the Vancouver Canucks for a season, but never gets past her insistence on going back to the being the ditzy scattered capitalistic female who sees any sporting event as an excuse to buy something of show off new acquisitions. Essentially, Ovens plays into the girly-fan stereotype that plagues hockey women the world over. She exclaims over how getting her hair done is her pre-game ritual (just like the players!) and shows off her new Prada purse to obnoxious and un-useful sidekick 'Stacie'.
By letting readers know off the bat that she can afford things like partial-season NHL tickets, Prada bags, and mid-season jaunts from British Columbia to Florida, Ovens also alienates those of her readers who don't share her ability to throw money at what for her seems like just a fun, giggly diversion. As much as I'd love to sit in the lower bowl for NHL games, I have to face facts: I have to eat. By rubbing her unexplained wealth in my face (What does she DO, anyway?) Ovens just makes me resent her as one of those people who throw money at something for the status they think it may bring them.
This view of Ovens as status-seeker is further bolstered when she dubs herself "hockey ambassador" to Florida while simultaneously admitting she knows very little about the game. At the end of the book she looks back and says "I guess we only covered one rule in the whole book... oops!" While this keeps her from running into the territory of The Girlfriend's Guide to Hockey, it also proves her ignorance when it comes to the game itself. Between this and the episode in which she exclaims over not knowing what constituted a puckbunny, she consistently undermines what little authority she gathered previously. Of course, handing her the mantle of "authority" is stretching it as well, when the format of the book presents perhaps two pages of hockey, hockey game or hockey related insight for every six pages of obnoxious and repetitive dialogue between Ovens and her sidekick on non hockey topics.
Overall, Hockey and High Heels reads as would a self centered and poorly written blog, dealing occasionally with hockey. Regretfully, because other women more involved more closely with the game (bloggers, sportscasters, etc) have not yet come out with their own interpretations of being a female fan, Ovens' pitifully weak and ridiculously un-insightful memoir of her single season with hockey is given the most weight among all womens' voices.
(cross-posted to talk hockey to me
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, March 12, 2008
The Over-Educated Hockey Fan Gives A Book Review: "Hockey and High Heels" by Lisa Ovens
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Labels: fans who suck, Hockey and Heels, marketing, media coverage, Teka, vancouver canucks
Friday, August 31, 2007
Who Knew They Were Funny in Texas?
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CapsChick
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Labels: CapsChick, Dallas Stars, marketing
Thursday, February 22, 2007
There won't be paparazzi within a 100 miles.
I hate Hollywood. I hate the Brangelina stuff, I hate the Anna Nicole crap, I hate most movies (Slapshot and Miracle excluded, of course).
However, I nearly died laughing when I saw this press release:
In an effort to provide tranquility for troubled pop star Britney Spears’ turbulent lifestyle the Syracuse Crunch of the American Hockey League have invited the newly separated icon to spend an all expense paid trip in snow- buried Syracuse, NY.
In recent weeks Spears has been the subject of negative publicity surrounding late-night partying, a very short stint in rehab and being photographed without wearing any underwear and a new shaved look.
In a show of support the Crunch is offering any woman that comes to the War Memorial Box Office with a shaved head a free ticket to the club’s February 24 game against the Manitoba Moose.
“The team and community want to provide Britney Spears with a stress free environment and the chance to experience a high level of hockey,” said Crunch President and CEO Howard Dolgon. “In addition to being 3,000 miles away from Hollywood, Syracuse is light years away from that pretentious environment. There won’t be paparazzi within a 100 miles.”
I love minor league hockey. Read More......
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Leah
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