Saturday, April 14, 2007

The NEW Creative Challenge - NHL commercials

Jordi's introducing her new whip, it's got a longer reach so I can get around all you pesky members. Here's something fun for you girls (or men pretending to be women) - and you don't have to have a playoff opinion about it.

Pretend you have to pitch your ideal NHL TV commercial idea in hopes that it will be picked. With the somewhat favourable response to the "Just Like Us" commercials and even the ones that took shape during the start of the season, it seems like it's easy to do your own one right?

Come on girls, Keanu Reeves is begging for an upgrade!

To get your creative juices flowing, read a little of Wizards' Gilbert Arena's ideal shoe commercial:

You know how I always throw my jersey into the stands after a game? In Washington, they just go crazy for it. So in this commercial, that's what I'm gonna do with my shoes. I've just hit a game winner, and I throw these shoes. Everyone starts to react, and you see everything in slow motion. Everyone's pushing, shoving, doing whatever it takes to try to get to these shoes. People from the 400 level, they're jumping off the ledge, they're missing the pile, hitting nothing but chairs, and you can just see in people's faces like, Ooooh, that hurt. While all this stuff's going on, one of the shoes pops out of the crowd, and a little girl gets it and she takes off. A couple of people see she has it, and they start chasing her, and she's looking back running—and then she gets clotheslined by a kid in a wheelchair. So he picks the shoe up and says—he's gonna have the only line in there—"They said I couldn't get it. Heh. Impossible is nothing." And then he rolls off.

1 comment:

Margee said...

I'm on it. Can this be for late night pay-per-view television? You know how I roll.